Maple Street Media
PRSSA Champlain's Student-run PR Firm
Maple Street Media is a student-run public relations firm operated through Champlain College's chapter of the Public Relations Student Society of America (PRSSA). The firm draws on the talents and experiences of students from all different walks of the college to provide services in graphic design, social media marketing, copywriting, and more.
Maple Street Media provides a unique service offering short-term public relations solutions within each client's budget.
SOCIAL MEDIA STRATEGY
Social media seems easy but creating a content calendar, writing copy, content creation, and practicing the best engagement strategies are anything but. We're here to help.
Branding is at the base of any good PR strategy, and it shouldn't cost you an arm and a leg. Our team of graphic designers will work with you on creating assets that reinforce your brand image.
Putting together media kits with company information, press releases, images, and all the best assets in a media kit to get your company on the map and in the news.
Woodland Baking & Coffee
Woodland Baking & Coffee is opening in Spring 2021 and Maple Street Media is helping them generate buzz online. Creating and running profiles on Instagram and Facebook we have seen our strategies help their engagement take off, netting over 150 followers in one day. The Maple Street Media team is also engaging in media relations writing press releases and distributing them, identifying and pitching to relevant news outlets and journalists. A Google My Business profile is also being created for Woodland Baking & Coffee.
The team at Maple Street Media worked with the Special Collections Department at Champlain College to create the invitation for their annual local history event. Over 5 design options were provided to the client, after which a live edit meeting took place to finalize the design.
Maple Street Media created a content calendar and managed the LinkedIn and Twitter account for InSpace Proximity for three weeks. The project left InSpace Proximity with a content calendar template, samples of posts, research regarding social media industry trends, and a 66% increase in LinkedIn following and a 36% increase in Twitter following.